In an increasingly competitive digital landscape, Arctic Dry Ice sought a more strategic approach to building its online presence, strengthening visibility, and driving targeted traffic from both Derby and Gloucester. As a business specialising in dry ice blasting, dry ice cleaning, and niche industrial solutions, the ability to appear prominently in local searches is essential for sustainable growth. Our mission at Feedflare was to support Arctic Dry Ice in elevating their search engine rankings, improving discoverability, and enhancing overall user engagement across key regions.
From the outset, our approach focused on cultivating steady and meaningful progress rather than short-lived spikes. Through comprehensive keyword research, local SEO enhancements, and targeted optimisation, we’ve seen a notable rise in visibility. Impressions have grown from 5.56K to 6.99K, keyword stability has strengthened, and new search terms such as “Dry Ice Blasting” have successfully entered the rankings. At the same time, user engagement metrics show consistent improvement, with active users rising to 167 and engagement rates remaining impressively strong.
By optimising both website SEO and Google My Business listings for Derby and Gloucester, we have helped Arctic Dry Ice gain more local authority. Increased calls, direction requests, and consistent website clicks demonstrate that more potential customers are discovering the brand and taking meaningful actions. This project reflects the long-term value of strategic SEO — measured growth, increasing visibility, and a stronger digital footprint within a competitive market.
Clients: Arctic Dry Ice
Project Type: SEO & Local Optimisation
Date: 09 November 2025
Address: Derby & Gloucester, United Kingdom
Multi-Location Optimisation
Managing SEO for multiple locations requires precision, and our tailored approach ensured both regions received the attention they needed. Derby demonstrated strong improvement, with higher map interactions and customer activity. Gloucester maintained stable web engagement levels, ensuring consistent interest despite lower search interaction in the period analyzed. Our strategy ensures both locations strengthen authority individually while still supporting overall brand growth.
Arctic Dry Ice’s digital progress reflects the effectiveness of a steady, well-calibrated SEO strategy. Through keyword optimisation, enhanced local visibility, and improving user engagement, the project continues to build momentum each month. Feedflare’s ongoing efforts maintain a focus on sustainable growth, competitive positioning, and long-term digital strength — ensuring Arctic Dry Ice remains visible, discoverable, and ahead of competitors in both local and industry-specific searches.
Local SEO Improvement (Google My Business)
Local search visibility is essential for service-based businesses, and our optimisation efforts produced measurable results. In Derby, Google My Business interactions saw noticeable improvement — calls increased, direction requests rose, and overall profile visibility strengthened. Gloucester showed stable website engagement despite market fluctuations. These insights highlight the value of maintaining active, strategic GMB management as part of a broader SEO approach.
User Activity & Engagement Growth
User engagement across the website demonstrated significant improvement month over month. Active users and new users both increased markedly, with engagement rates maintaining a high level of 71.96%, reflecting a strong user experience and content relevance. These metrics indicate that the traffic being generated is highly targeted and aligned with genuine user intent — a key element of successful SEO campaigns.
Keyword Expansion & Ranking Stability
The continued stability of high-ranking keywords, paired with the introduction of new search terms, marks strong SEO health. Terms such as “Dry Ice Cleaning Near Me” and “Dry Ice Cleaning” are holding solid positions, while “Dry Ice Blasting” has entered the rankings at #23, showing growth into broader service-related searches. This diversification enhances future opportunities for traffic, lead generation, and brand visibility.
Website SEO Enhancement
Our SEO work for Arctic Dry Ice centred on improving visibility through refined on-page optimisation, keyword enhancement, and content relevance. Rankings for key industry terms such as “Dry Ice Cleaning Near Me” remain strong, holding stable in the top positions. New keywords entering the rankings signal expanding reach and increased search presence. This steady improvement helps the business build authority in a highly competitive niche, ensuring long-term growth rather than short-term fluctuation.
